Discover Design Thinking for Place Branding & Economic Development (US edition)
Mon, Feb 24
|Zoom
This introductory session is designed for economic development, place branding, and FDI professionals looking to learn how Design Thinking can lead to innovative solutions.
Time & Location
Feb 24, 2025, 1:00 PM – 3:00 PM EST
Zoom
About the event
Discover Design Thinking for Place Branding & Economic Development
Objective:
In this workshop we will introduce participants to the basics of Design Thinking with a focus on one key takeaway: How understanding your own organization’s target audience can spark innovation.
Part 1: Introduction to Design Thinking
Get an introduction to the 5 stages of Design Thinking—Empathize, Define, Ideate, Prototype, and Test—and how they work together to foster innovation. We’ll touch on how this process has been successfully used in economic development and place branding to address real-world challenges, like crafting more compelling value propositions for investors or reimagining destination identities.
Part 2: Design Thinking applied: Understanding and building empathy for our target audience
Tickets
- Sale ends: Jan 25, 2025, 5:30 AM EST
General
$250.00+$6.25 service fee - Sale ends: Dec 30, 5:00 AM EST
Early Bird
$180.00+$4.50 service fee
Total
$0.00