21 April 2021 This interview appeared in The Place Brand Observer Sirpa, innovation in the context of IPAs is one of the topics you are...

At The Location Lab we take a human-centered approach in our work with EDOs. We need to understand our investor and imagine ourselves in...

This article appeared first on CityNationPlace September 3rd 2020 https://www.citynationplace.com/investment-promotion-digital-or-human-s...

This interview appeared first on City Nation Place: https://www.citynationplace.com/investment-promotion-aftermath-covid-19 March 25th...

Finding impactful solutions for Economic Development Organizations (EDOs) to improve their communications with foreign investors was the...

Michelle and Sirpa facilitated a workshop using design thinking to a group of economic developers at the annual SelectUSA Summit.

I studied communications. I spent five years at the University of Zurich in my home country of Switzerland studying all aspects of...