Place branding is a complex endeavor, requiring alignment among diverse stakeholders and a clear articulation of a place’s unique...

Investment promotion agencies (IPAs) play a critical role in economic growth, but sustainability has become a buzzword often disconnected...

You can’t escape this topic at the moment, new tools, new use cases are everywhere. AI has arrived in economic development and...

In the ever-evolving landscape of economic development in a competitive global arena, one approach that has gained momentum and proven to...

"No one can whistle a symphony. It takes a whole orchestra to play it." Drawing inspiration from the analogy of playing a symphony with a...

Michelle Abboud, the North American representative for Lucerne, Switzerland, sat down with Swiss Commercial Ambassador Markus Boerlin...

21 April 2021 This interview appeared in The Place Brand Observer Sirpa, innovation in the context of IPAs is one of the topics you are...

At The Location Lab we take a human-centered approach in our work with EDOs. We need to understand our investor and imagine ourselves in...

This article appeared first on CityNationPlace September 3rd 2020 https://www.citynationplace.com/investment-promotion-digital-or-human-s...

This interview appeared first on City Nation Place: https://www.citynationplace.com/investment-promotion-aftermath-covid-19 March 25th...

Finding impactful solutions for Economic Development Organizations (EDOs) to improve their communications with foreign investors was the...

Michelle and Sirpa facilitated a workshop using design thinking to a group of economic developers at the annual SelectUSA Summit.

I studied communications. I spent five years at the University of Zurich in my home country of Switzerland studying all aspects of...