top of page
Search


How Design Thinking Can Solve Place Branding Challenges
Place branding is a complex endeavor, requiring alignment among diverse stakeholders and a clear articulation of a place’s unique...
Sirpa Tsimal
Mar 162 min read
8 views
0 comments


Time to re-think your sustainability approach in Investment Promotion
Investment promotion agencies (IPAs) play a critical role in economic growth, but sustainability has become a buzzword often disconnected...
Sirpa Tsimal
Feb 23 min read
14 views
0 comments


AI this and AI that: AI in Economic Development and Design Thinking
You can’t escape this topic at the moment, new tools, new use cases are everywhere. AI has arrived in economic development and...
Sirpa Tsimal
Mar 24, 20243 min read
57 views
0 comments


5 Insights about Harnessing Design Thinking for Economic Development in 2024
In the ever-evolving landscape of economic development in a competitive global arena, one approach that has gained momentum and proven to...
Sirpa Tsimal
Jan 14, 20242 min read
33 views
0 comments


Orchestrating success: Collaborating with the private sector in investment promotion
"No one can whistle a symphony. It takes a whole orchestra to play it." Drawing inspiration from the analogy of playing a symphony with a...
Sirpa Tsimal
Nov 5, 20233 min read
15 views
0 comments


Video: Chat with the Ambassador
Michelle Abboud, the North American representative for Lucerne, Switzerland, sat down with Swiss Commercial Ambassador Markus Boerlin...
Sirpa Tsimal
Apr 3, 20221 min read
11 views
0 comments


Article: The power of innovation
21 April 2021 This interview appeared in The Place Brand Observer Sirpa, innovation in the context of IPAs is one of the topics you are...
Sirpa Tsimal
Sep 15, 20215 min read
22 views
0 comments


A location case study
At The Location Lab we take a human-centered approach in our work with EDOs. We need to understand our investor and imagine ourselves in...
Michelle Abboud
Nov 8, 20205 min read
49 views
0 comments


Article: Is investment promotion a digital or a people business?
This article appeared first on CityNationPlace September 3rd 2020 https://www.citynationplace.com/investment-promotion-digital-or-human-s...
Sirpa Tsimal
Nov 8, 20204 min read
21 views
0 comments


Interview: Investment Promotion in the aftermath of COVID-19
This interview appeared first on City Nation Place: https://www.citynationplace.com/investment-promotion-aftermath-covid-19 March 25th...
Sirpa Tsimal
Apr 13, 20206 min read
32 views
0 comments


Article: An Investor-Centered Approach. Design Thinking for Economic Development
Finding impactful solutions for Economic Development Organizations (EDOs) to improve their communications with foreign investors was the...
Sirpa Tsimal
May 19, 20192 min read
53 views
0 comments


Workshop: Design Thinking in (Pro) Motion
Michelle and Sirpa facilitated a workshop using design thinking to a group of economic developers at the annual SelectUSA Summit.
Sirpa Tsimal
Jun 21, 20181 min read
37 views
0 comments


Article: You cannot not communicate -or why communications is the foundation of economic development
I studied communications. I spent five years at the University of Zurich in my home country of Switzerland studying all aspects of...
Sirpa Tsimal
Sep 9, 20162 min read
21 views
0 comments
bottom of page