Discover Design Thinking for Place Branding & Economic Development
Thu, Jun 04
|Zoom
This introductory session is designed for economic development, place branding, and FDI professionals looking to learn how Design Thinking can be applied to develop service offerings and solutions to attract investors, talent and tourists.
Time & Location
Jun 04, 2026, 9:00 AM – 11:00 AM EDT
Zoom
About the event
Discover Design Thinking for Place Branding & Economic Development
Objective:
In this workshop we will introduce participants to the basics of Design Thinking with a focus on one key takeaway: How truly understanding your own organization’s target audience can spark innovation.
Part 1: Introduction to Design Thinking
Get an introduction to the 5 stages of Design Thinking—Empathize, Define, Ideate, Prototype, and Test—and how they work together to foster innovation. We’ll touch on how this process has been successfully used in economic development and place branding to address real-world challenges, like crafting more compelling value propositions for investors or reimagining destination identities.
Part 2: Design Thinking applied: Understanding and building empathy for our target audience
Tickets
General
$250.00
+$6.25 ticket service fee
Total
$0.00