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Discover Design Thinking for Place Branding & Economic Development

Thu, Apr 10

|

Zoom

This introductory session is designed for economic development, place branding, and FDI professionals looking to learn how Design Thinking can lead to innovative solutions.

Discover Design Thinking for Place Branding & Economic Development
Discover Design Thinking for Place Branding & Economic Development

Time & Location

Apr 10, 2025, 9:00 AM – 11:00 AM EDT

Zoom

About the event

Discover Design Thinking for Place Branding & Economic Development


Objective:

In this workshop we will introduce participants to the basics of Design Thinking with a focus on one key takeaway: How understanding your own organization’s target audience can spark innovation.


Part 1: Introduction to Design Thinking

Get an introduction to the 5 stages of Design Thinking—Empathize, Define, Ideate, Prototype, and Test—and how they work together to foster innovation. We’ll touch on how this process has been successfully used in economic development and place branding to address real-world challenges, like crafting more compelling value propositions for investors or reimagining destination identities.


Part 2: Design Thinking applied: Understanding and building empathy for our target audience


Tickets

  • General

    $250.00
    +$6.25 service fee
    Goes on sale: Feb 09, 8:00 AM EST
  • Early Bird

    Sale ends: Mar 10, 4:05 AM EDT
    $180.00
    +$4.50 service fee

Total

$0.00

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