Design Thinking for Marketing & Communications
Time & Location
About the Event
Introduction to the Design Thinking methodology
“Finding communication methods that resonate with investors”
3 x 2 hours (virtual) per week
August 17 / 24 / 31 (10am - 12pm)
Price: 650 USD
Early Bird Special until June 30th 2021: 450 USD
Small group setting: Max. 6 persons
In this workshop we will introduce you to the Design Thinking methodology, and guide you through the different design thinking steps. We have adapted them to the specific challenges that we face as economic developers and FDI professionals. We will be working together in a small group on a predefined exercise/challenge to access our collective intelligence, cluster insights and to ideate, with the goal in mind to find communication methods that resonate with investors. This workshop will help you to re-think and innovate your existing communication strategy. You will walk out of this workshop equipped with a new mind-set and tool kit to innovate your communication offerings in your EDO/IPA together with your team.
This workshop is geared towards marketing / communication teams, but open to everyone.