Di., 17. Aug. | Virtual Workshop

Design Thinking for Marketing & Communications

In this workshop you will learn about the fundamentals in design thinking and how you can apply it to your work in economic development and foreign direct investment.
Design Thinking for Marketing & Communications

Time & Location

17. Aug., 10:00 – 12:00 GMT-4
Virtual Workshop

About the Event

Introduction to the Design Thinking methodology

“Finding communication methods that resonate with investors”

3 x 2 hours (virtual) per week 

August 17 / 24 / 31 (10am - 12pm)

Price: 650 USD

Early Bird Special until June 30th 2021: 450 USD

Small group setting: Max. 6 persons

In this workshop we will introduce you to the Design Thinking methodology, and guide you through the different design thinking steps. We have adapted them to the specific challenges that we face as economic developers and FDI professionals. We will be working together in a small group on a predefined exercise/challenge to access our collective intelligence, cluster insights and to ideate, with the goal in mind to find communication methods that resonate with investors. This workshop will help you to re-think and innovate your existing communication strategy. You will walk out of this workshop equipped with a new mind-set and tool kit to innovate your communication offerings in your EDO/IPA together with your team.

This workshop is geared towards marketing / communication teams, but open to everyone.

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