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THE LOCATION LAB

We bring the spirit of Design Thinking to locations around the globe.

 

Upcoming Workshops

  • The investor journey (1)
    Mo., 05. Sept.
    virtual workshop (6h)
    05. Sept., 15:30 GMT-4 – 09. Sept., 15:30 GMT-4
    virtual workshop (6h)
    In this workshop you will learn about the fundamentals of the design thinking methodology and how you can apply it to your work in economic development and foreign direct investment. We will create a customer journey that provides you with clarity about each touch point you have with your investor.
  • Marketing & Communications
    Mo., 03. Okt.
    Virtual Workshop
    03. Okt., 10:00 GMT-4 – 07. Okt., 10:00 GMT-4
    Virtual Workshop
    In this workshop you will learn about the fundamentals in service design / design thinking and how you can apply it to your work in economic development and foreign direct investment.
 
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ABOUT US

The Location Lab is a place where economic developers, FDI strategists and place branders meet and exchange ideas. At The Location Lab we experiment with innovation techniques in a collaborative way. Our mission is to provide an iterative and human-centered idea development approach to locations around the world.


We guide cities, regions and nations by providing insights, interactive learning experiences and tool kits specifically for the business challenges of IPAs and EDOs. We use design thinking by drawing upon the community’s knowledge and on global research to translate insights into location strategies.

The Location Lab is a collaborative learning platform and FDI Innovation community rolled into one.

Our workshop and coaching programs with your team(s) can be applied to solve your daily challenges, we look at the problem from a customer perspective, taking into account what your customers really need. We include your stakeholder community and guide the entire team through the process with our engaging, fast-paced workshops.


Program examples:

Develop a comprehensive FDI strategy
Improve your online communications and marketing offering Community and stakeholder mapping
Finding the truly unique selling points for your location
Redefine an actionable aftercare and retention program
Draw an "attack map" for targeted business development activities


Curious to learn more about how we help EDOs and IPAs to be more innovative and to provide service offerings to investors and the community that matter?

 
 

THE COLLABORATORS

Let’s Work Together

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SIRPA TSIMAL

Founder
Zurich, Switzerland

Sirpa Tsimal is an economic development and foreign direct investment (FDI) strategist with solid practice in developing marketing programs and partnerships between the public and private sector. Sirpa initiated The Location Lab project with the aim to bring innovation skills to the FDI profession.


Sirpa is a frequent speaker at industry events and a workshop facilitator for innovation learning programs.

She currently works as the Director Investment Promotion at Switzerland Global Enterprise, the Swiss federal IPA where she focuses her work on emerging tech. Sirpa lived in NYC for 15 years, where she run and scaled the mentorship program at two health tech accelerators, and developed a workshop and innovation tool kit for IPAs.

Prior, Sirpa was the managing partner and co-founder of TSIMANN LLC, a  communications agency serving global  EDOs and corporate clients. Clients included NYCEDC, Greater Zurich Area, City of Basel, State of Connecticut, South Australia, among others.

Sirpa graduated from University of Zurich with a Master of Arts in Communication Sciences.

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MICHELLE ABBOUD

Co-Founder
Washington DC, USA

Michelle Abboud is an Export Promotion and Foreign Direct Investment (FDI) professional with 25+ years’ experience in economic development. Michelle is customer-oriented in all her endeavors. Current and prior clients have included European, Middle East and APAC regional government institutions, as well as individual companies.  Michelle has advised both Fortune 1000 companies as well as fast growing SME’s on their location decisions. She has supported firms like Pratt & Whitney, The Hershey Co., Corning Inc., Novocure, and Aurora Flight Sciences (Boeing). Her project scope has included: FDI promotion, market studies, distributor and licensing partner searches, trade missions, and economic development training. Michelle is an industry generalist with years of experience in the key sectors of Life Sciences, Medtech, and all things IT-related, including Fintech & Blockchain. 


Michelle is based in Washington DC and a long-time associate of American World Services, a boutique consulting firm in Washington DC in the Export Marketing and FDI Promotion field. Michelle graduated from Georgetown University in Washington, DC with a Master of Science in Foreign Service and International Business Diplomacy in 1996 and holds a BS in Physics and Mathematics.

 

THE LOCATION LAB PARTNERS

Who We Work With

ANNA HAKOBYAN

FORTUNY CONSULTING, NEW YORK

Anna connects the dots - People, industries, projects, skills, cultures and experiences. Her experience spans from the USA to Canada, Russia, Latin America and Europe. Over the past 15 years she worked with United Nations, International Organizations such as IATA, large-scale technology companies such as SAP, governments and non-profits.

KATERINA KLEZLOVA

FORTUNY CONSULTING, ZURICH

Katerina is a business development strategist, entrepreneur and start-up advisor with passion for identifying sustainable, smart & speedy business growth solution with heavy focus on strategic partnerships and other growth multipliers.

 

OUR INNOVATION EXPERT

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MARIANNE AERNI

Coach & Innovation Facilitator

Marianne is a coach and facilitator for innovation.  Marianne coaches and facilitates her clients to solve real world problems for their customers.  She has experience coaching agile transformation programs, has built human centered design programs and run strategy and culture change programs for clients in the beauty, pharma and finance sector.  Marianne has worked with fortune 500, startups and government agencies.  She is also the former Co-Director of Google’s 30 Weeks Program.

 

JOIN THE COMMUNITY

Thank you for visiting The Location Lab. We cultivate a community approach and we'd love to hear from you. Share your thoughts with a blog post or find other like-minded people through The Location Lab network for your next innovation project.

BOOK A WORKSHOP

To inquire about our customized innovation programs or to book us for a speaking engagement / workshop at your upcoming event, please get in touch. Let's innovate together!

The Location Lab LLC is incorporated in VA, USA

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doing work together